It’s easy to feel like you needs to be everywhere on social media — posting on every channel, chasing trends, and burning out your marketing team in the process. But trying to maintain an active presence everywhere is nearly impossible unless you have a massive marketing team.

For the tech & SaaS brands out there, chances are your marketing team is already stretched too thin. The best thing you can do is figure out where your audience is spending most of their time, and, more importantly, where they’re making decisions.

To help, we did some research into general social platform usage and buyer behavior in this sector.

Imagine trying to have a conversation with someone who only talks about themselves. Exhausting, right? That’s exactly what happens when brands focus too much on their own products instead of their audience. HubSpot, Salesforce, Slack, and Spotify have mastered how to direct speak to their customers’ needs, turning passive listeners into loyal advocates.

A lot of people don’t mind AI-generated content… as long as it’s genuinely useful. In fact, according to an MIT study, when readers were shown an article without knowing if a human or AI wrote it, 56% actually preferred the AI version. So why are people warming up to AI-generated copy?