A roundup of the best AI marketing tools

Written By Marie Hynes

We all know by now that AI can help you achieve more with less effort. Whether it’s creating content, producing videos, or analyzing campaign performance, here’s a round up of our favorite tools to get you there:

Tools for creating written content

1. ChatGPT by OpenAI

Duh.

A trusted assistant for marketers, ChatGPT offers versatility across various tasks. You can use it to:

  • Brainstorm blog topics, social posts, or email campaign ideas.

  • Draft clear, engaging, and on-brand copy.

  • Develop conversational chatbots for customer support or lead generation.

Pros:

  • Extremely versatile with multiple use cases.

  • User-friendly interface suitable for beginners and advanced users.

  • Customizable for different tones and industries.

Cons:

  • Requires a subscription for advanced features.

  • Limited real-time data access.

2. Grammarly

Effective writing is at the heart of marketing, and Grammarly ensures your content is error-free and polished. It offers:

  • Grammar, spelling, and clarity suggestions in real-time.

  • Style and tone adjustments to suit your audience.

  • Readability enhancements to keep messaging concise.

Pros:

  • Simple to use with extensive integrations.

  • Customizable tone settings.

  • Real-time suggestions improve efficiency.

Cons:

  • Advanced suggestions are locked behind a premium plan.

  • May not fully understand complex industry-specific language.

3. Jasper

Designed specifically for marketers, Jasper excels at creating tailored content. It can:

  • Produce long-form pieces like blogs and whitepapers.

  • Generate ad copy or email sequences in minutes.

  • Match your brand’s voice with customizable settings.

Pros:

  • High-quality content generation tailored for marketing.

  • Supports multiple content types and tones.

  • Integrates with SEO tools like Surfer.

Cons:

  • Subscription costs can add up quickly.

  • Learning curve for advanced features.

4. HubSpot Content Assistant

If you’re using HubSpot, their Content Assistant is a seamless extension of the CRM’s ecosystem. It can:

  • Personalize emails at scale without sacrificing quality.

  • Generate SEO-friendly blog outlines and drafts.

  • Automate routine tasks, freeing up time for strategy.

Pros:

  • Fully integrated with the HubSpot platform.

  • Streamlines content creation for CRM users.

  • Ideal for email personalization and automation.

Cons:

  • Only accessible to HubSpot users.

  • May feel redundant if you already use other AI tools.

Tools for video and visual content

1. Descript

For audio and video marketing, Descript is an all-in-one editing tool with AI-driven features. It enables you to:

  • Transcribe audio and video content quickly.

  • Edit videos like text documents—cutting out filler words or mistakes effortlessly.

  • Enhance audio quality with noise reduction and other AI tools.

Pros:

  • Intuitive editing interface.

  • Saves time on transcription and basic edits.

  • Great for podcast and video creators.

Cons:

  • Advanced features require a paid plan.

  • Not suitable for complex video editing needs.

2. Synthesia

Video remains one of the most engaging formats, and Synthesia makes production accessible. It allows you to:

  • Create AI-generated videos featuring realistic avatars.

  • Customize video scripts for localized or multilingual audiences.

  • Avoid traditional video production costs and timelines.

Pros:

  • Saves time and budget on video production.

  • Supports multiple languages.

  • Easy to use for non-video experts.

Cons:

  • Limited customization of avatars.

  • Not suitable for complex video projects.

3. Canva Magic Write

Known for its design simplicity, Canva now integrates AI-powered text capabilities with Magic Write. This tool can:

  • Suggest headlines, captions, and text for graphics.

  • Provide content ideas tailored to your visuals.

  • -Optimize layouts to balance aesthetics and messaging.

Pros

  • Combines design and content creation seamlessly.

  • Easy to use, even for non-designers.

  • Affordable for small teams and individuals.

Cons:

  • Limited advanced text editing features compared to standalone tools.

  • Works best within the Canva ecosystem.

4. AdCreative.ai

Need fresh ad visuals but short on time? AdCreative.ai uses AI to:

  • Generate platform-specific ad designs.

  • Provide data-backed headline and call-to-action suggestions.

  • Scale creative production with consistent quality.

Pros:

  • Speeds up ad creation.

  • Data-driven design recommendations.

  • Supports various platforms.

Cons:

  • Design options can feel repetitive.

  • Limited flexibility for custom branding.

Tools for data and campaign insights

1. Surfer SEO

Surfer SEO combines AI with data-driven insights to help you create content that ranks. Its features include:

  • Real-time keyword optimization as you write.

  • Detailed content briefs tailored to search intent.

  • SEO audits to refine your existing content library.

Pros:

  • Comprehensive SEO insights in one tool.

  • Real-time guidance for on-page optimization.

  • Integrates with popular content tools.

Cons:

- Can be overwhelming for beginners.

- Subscription cost may be high for smaller teams.

2. Clearbit

Data is the backbone of personalized marketing, and Clearbit delivers actionable insights. Use it to:

  • Enrich customer profiles with detailed company data.

  • Segment audiences for hyper-targeted campaigns.

  • Power ABM strategies with precise information.

Pros:

  • Robust data enrichment capabilities.

  • Helps with hyper-personalized marketing.

  • Easy integration with existing tools.

Cons

  • Premium pricing might deter smaller businesses.

  • Dependent on the quality of data sources.

What other tools do you like?

Marie Hynes
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